August 12th, 2010
All of this talk about keyword research doesn’t make any sense unless you have some understanding of how Google does what it does.
Though Google doesn’t always have the most user friendly information, this video is excellent. It clearly explains how the Google search engine works.
How Google Works
If you don’t know Matt Cutts, he’s the most visible voice of Google, and you can follow him at Matt Cutts: Gadgets, Google, and SEO.
Talk soon,

Technorati Tags: Google, keyword research, understanding the search engines
Tags: Google, keyword research, understanding the search engines
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July 23rd, 2010
I just wanted to share this little assessment from Perry Marshall. It will give you a pretty good sense of whether what you offer is a good candidate for Facebook.
After you sign up, you’ll get a link to a 2 minute video that is well worth watching. If you’ve been frustrated by finding keywords for your Facebook Ads, there’s a neat little trick here that hadn’t occurred to me. Bet it hadn’t occurred to you either, or maybe I’m just slow.
Looking forward to more videos on this topic.
Check it out here: Is Facebook for Me
Let me know what you think.
Later,

Technorati Tags: Facebook, Facebook Ads, keyword research
Tags: Facebook, Facebook Ads, keyword research
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