Archive for August, 2009

The limitations of online market research

Online market research can only tell you what’s been happening in the recent past. There is no guarantee that it will hold true going into the future.

Things change. I’m writing this in the summer of 2009. Last fall we had what amounted to an economic collapse. Some markets that had been doing well tanked without warning and others increased dramatically.

So keep in mind that you are researching past behavior that may or may not hold true in the future.

The data you collect is just a snapshot in time. This is even more true with the competition numbers which tend to be much more fluid than the number of searches.

How to adjust for these limitations…

Niche Finder Definitions – Page Rank

Page Rank = a grade Google gives your site

Page rank is a number between 0 – 10 which represents Google’s assessment of your reputation and authority.

One of the key factors is the number of the links coming back to your site from other sites AND quality (PR) of the site doing the linking.

Welcome to New Niche Finder

New Niche Finder is all about finding profitable niche markets…before you invest a lot of time, money and energy developing a new product.

I know it can often feel like throwing mud up against a wall to see what sticks…and the problem is it often doesn’t stick. There’s nothing worse than watching your great idea take a slide like that. I liked muddy puddles when I was 5…now not so much.