The limitations of online market research
Online market research can only tell you what’s been happening in the recent past. There is no guarantee that it will hold true going into the future.
Things change. I’m writing this in the summer of 2009. Last fall we had what amounted to an economic collapse. Some markets that had been doing well tanked without warning and others increased dramatically.
So keep in mind that you are researching past behavior that may or may not hold true in the future.
The data you collect is just a snapshot in time. This is even more true with the competition numbers which tend to be much more fluid than the number of searches.
How to adjust for these limitations…
