Aren’t there other search engines besides Google? Yes, indeed. There are many other search engines. The top 3 are Google, Yahoo and Bing.

So why does Google matter so much? And why does New Niche Finder focus so much on Google results?

Seventy percent (70%) of all searches are done in Google. That’s why.

If you can make things work for you in Google, you’ll undoubtedly do just fine with the rest.

You will get traffic from the others and may even rank higher, but the number of searches in Google trumps everything.