Archive for February, 2010

So why is New NIche Finder so focused on the data?

Okay, so why, if I’m so interesting in seeing you weave the 4 pillars of business together, is New Niche Finder so focused on data? Excellent question! The answer is this…it’s the missing piece for the majority of businesses I work with. My natural tribe has always been the heart centered, quality crowd. It’s who [...]

Are you building your business on a pogo stick?

Pogo sticks were loads of fun when we were kids, but they took a lot of energy and effort, not to mention constant motion, just to stay upright. If you stopped even for a second, you’d topple over, right? I see too many businesses doing the same thing. They focus on just one aspect of [...]

A Potent Example of Why Niche Research Matters

It breaks my heart when I see people chasing after bad markets. Whether it’s because there is no market as in no one’s looking for what you’ve got or it’s a bad market because there’s too much competition (a little is good but too much makes it really tough), trying to build a business in [...]