New Niche Finder

Does this sound familiar?

You have a wonderful idea for a business. Or maybe you’ve learned something in your life and want desperately to share it with other people. Or maybe you see a huge need in people and you know something that will help. Or maybe it feels even bigger than that…you feel called to it.

My name is Susan Fuller. If you’re like most of us (yes I’ve done it too) who have started a business that way, you’ve made one fatal error. You went off to create your business without ever knowing if there were actually people out there who would pay for what you had to offer.

I’ve done this more times than I care to admit which is why I am so adamant about research. Let me share just one example of creating a product ass end backwards.

A couple of years ago, I wrote a book (How to Survive Your Grief When Someone You Love Has Died) with high hopes of not only helping people who were grieving but also making some money from it. To be perfectly honest, I do make money from the book and people who have read it, love it…but it is not making the kind of money I had hoped and it certainly hasn’t justified the time I invested writing and promoting it.

Here’s the problem. Had I done my research I would have known going in that this book would never be a large profit center (at least for quite some time). Why? The competition. There is so much well established competition (much of it offering free information) that it will literally take years to get on page one. Now I’ll probably get there because I’m getting very good at this online business game, but I need to make a living in the meantime.

Had I done good research before I wrote the book, I might not have written it or I would have written it with more appropriate expectations. As it was I was really disappointed…and thus, began my education in doing the market research first, and I have learned my lessons well.

If you don’t get anything else from visiting this site, please get this…no matter how good your idea or how convinced you are that you can create a business around it, do your research before investing your precious time, energy and money into creating something that won’t sell.

Doesn’t that make more sense than going out blind and just hoping for the best?

Does that mean you can’t make a living doing what you love? No, it doesn’t mean that at all. What it does mean is you have to find out what kind of a market there is and how you can approach it, before you invest resources into a product that may or may not sell.

Sometimes that will mean giving up on your idea, but more often it means tweaking things a bit as you learn how to access your niche market effectively. Your keywords and your competition will tell you exactly what you need to do.

This is what ‘New Niche Finder’ is all about.

1. For the outsourcers among you, it’s a service that does the research for you. I will look for keywords in your market that you can rank for quickly in Google’s search results (SERP’s). I will look at the number of competing pages. I will also look at the competing sites currently on page one and analyze their backlinks. (Don’t worry…if you don’t understand some of these terms, I will explain them all.)

With the data collected, I will put together a strategic plan about whether I believe this is a viable market, and if it is, what you need to do in order to compete effectively.

You’ll still need to test it, but with the research firmly in hand, you will have a fighting chance for success.

2. For the Do-It-Yourselfers among you, I will also be providing DIY Tutorials to show you step by step how to do the research for yourself. You will find a lot of information here over the next few months but eventually I will be creating step by step tutorials. Stay tuned or sign up for “Prospering Biz” below.

3. And of course I will be adding content here on the site that will be an education in and of itself.

I hope you’ll let me do all of your internet marketing research, but if it’s education you want, it is education you’ll get.

Thanks for stopping by,

Susan