New Niche Finder » Keyword Research

Google Changes & Market Samurai Keeps Up…Again

New Niche Finder — Wed, 13 Oct 2010 04:54:46 +0000

I really don’t know how the folks at Market Samurai do it. I don’t have to. What I do know is that they are on top of every little change in Google data. This week they have done it again…and it’s more than just a tweak or two. Google has significantly changed what data they [...]

Google Changes & Market Samurai Keeps Up…Again is a post from: New Niche Finder

Google Instant, Keyword Research & SEO

New Niche Finder — Sun, 10 Oct 2010 16:41:33 +0000

Have you ever noticed how many windstorms there are in internet marketing? Windstorms, hurricanes and tornadoes change the landscape of the internet on what seems like a daily basis. Almost all of them instigated by the Big-G, Google. At times, Google resembles the worst of the worst crazymakers…you know the kind that builds you up [...]

Google Instant, Keyword Research & SEO is a post from: New Niche Finder

What Google Instant Means for Keyword Research & SEO

New Niche Finder — Fri, 10 Sep 2010 22:09:47 +0000

It’s still early to tell for sure but the usual ‘SEO is dead’ crowd is wailing like Chicken Little, while smart marketers are looking for the opportunities. If you haven’t done a Google search in the past few days or you live in Australia, you may have missed it, but here’s what all the fuss [...]

What Google Instant Means for Keyword Research & SEO is a post from: New Niche Finder

Understanding the Google Search Engine

New Niche Finder — Thu, 12 Aug 2010 16:16:37 +0000

All of this talk about keyword research doesn't make any sense at all unless you have some understanding of how Google does what it does. Though Google doesn't always have the most user friendly information, this video is excellent. It clearly explains how the Google search engine works.

Understanding the Google Search Engine is a post from: New Niche Finder

Keyword Research on Facebook

New Niche Finder — Fri, 23 Jul 2010 16:45:57 +0000

If you've been frustrated by finding keywords for your Facebook Ads, there's a neat little trick here that hadn't occurred to me. Bet it hadn't occurred to you either, or maybe I'm just slow.

Keyword Research on Facebook is a post from: New Niche Finder

Keyword Research – Still Confused about Broad, Phrase & Exact Match?

New Niche Finder — Wed, 14 Jul 2010 16:32:33 +0000

When doing keyword research are you still confused by broad match, phrase match and exact match? This video is the clearest explanation I've ever seen...

Keyword Research – Still Confused about Broad, Phrase & Exact Match? is a post from: New Niche Finder

SEO is not a 4 letter word

New Niche Finder — Thu, 06 May 2010 17:00:02 +0000

Do you ever have days when you just despair about whether you're actually getting through the clutter of misinformation spinning around out there? I'm having one of those days and I'm going to indulge in a bit of a rant. Forgive me. Today a keyword research client writes to me and says...

So I guess I still don't understand how/why you can/should contrive to use keywords that aren't natural to use.

Huh?

SEO is not a 4 letter word is a post from: New Niche Finder

Training in Keyword Research – One More Resource

New Niche Finder — Tue, 04 May 2010 15:00:03 +0000

Before we move on to looking at competition strength, I want to give you one more resource for learning about the how’s, why’s and wherefore’s of keyword research and niche selection. That would be the 30 Day Challenge. Ed Dale and crew offer this free month long training every August, and IMHO it is the best foundation you can get.

Training in Keyword Research – One More Resource is a post from: New Niche Finder

More Free Training in Keyword Research

New Niche Finder — Thu, 29 Apr 2010 17:00:46 +0000

If you've been following along here at New Niche Finder, you know I'm on a mission to educate, and these videos are great even if you don't use the software (you can sign up for a free trial and keep the keyword research module for free and forever even if you don't buy the software). So in line with my mission to educate, here are the training videos I recommend. All of them augment what I've been teaching over the past few weeks so I hope they'll reinforce and deepen your understanding of what all this keyword stuff is about.

More Free Training in Keyword Research is a post from: New Niche Finder

Sorting for Relevancy

New Niche Finder — Thu, 08 Apr 2010 13:00:30 +0000

The point here is that you want keywords that are a good match for your business. Relevancy matters and you need to be ruthless about culling the keywords that don't fit.

Sorting for Relevancy is a post from: New Niche Finder

Evaluating Keyword Competition Numbers

New Niche Finder — Mon, 05 Apr 2010 13:00:22 +0000

Basically what I'm looking for here is the lowest amount of competition with the highest possible traffic. The targets I initially filter for are 100 SEOT (the # of visitors if you're in position #1) and no more than 100,000 competing sites (SEOC).

Evaluating Keyword Competition Numbers is a post from: New Niche Finder

The Answer

New Niche Finder — Wed, 31 Mar 2010 13:00:11 +0000

These keywords with the high search numbers and high competition are broad market terms but they will never send you traffic. Well, they might send you traffic in 10 years or so. That is if you work very hard at it between now and then. Do you have that kind of time?

The Answer is a post from: New Niche Finder

Are High Search Numbers Enough?

New Niche Finder — Tue, 30 Mar 2010 13:00:39 +0000

I'd be willing to bet that some of you looked at those numbers at the top end of the organic food search and thought what a great market. A few years ago I would have too, but going down that road is the path to frustration and failure. Why? You still don't have enough data. At this point in the keyword research you can't honestly say whether a market is good or not. The number of searches just tells you how many people are looking, and the SEOT tells you the number of visitors you can expect to get from being in position #1 (roughly 42% of searches), but that assumes you can get to position #1.

Are High Search Numbers Enough? is a post from: New Niche Finder

How Keywords Reflect Market Demand

New Niche Finder — Thu, 18 Mar 2010 13:30:23 +0000

Whether you're an online or offline business, one of the fastest ways of identifying demand and thus markets and niche markets is through keyword research. What used to cost thousands of dollars and put it out of reach for most small businesses, is now available online.

How Keywords Reflect Market Demand is a post from: New Niche Finder

Niche Research Nuggets

New Niche Finder — Mon, 25 Jan 2010 23:59:08 +0000

In December I did an intro call for the folks in the Business Oasis*. I’ve edited that recording down to 31 minutes of nuggets to help you get started with your own niche research. If you get nothing else from this audio, I hope you get the #1 reason so many businesses struggle and fail. [...]

Niche Research Nuggets is a post from: New Niche Finder

Welcome to New Niche Finder

New Niche Finder — Wed, 19 Aug 2009 04:19:41 +0000

New Niche Finder is all about finding profitable niche markets...before you invest a lot of time, money and energy developing a new product. I know it can often feel like throwing mud up against a wall to see what sticks...and the problem is it often doesn't stick. There's nothing worse than watching your great idea take a slide like that. I liked muddy puddles when I was 5...now not so much.

Welcome to New Niche Finder is a post from: New Niche Finder

When a little bit of knowledge is definitely dangerous

New Niche Finder — Thu, 16 Jul 2009 17:11:36 +0000

There's another kind of reaction I've been getting recently that is just as disturbing as the ones I mentioned yesterday. These are the reactions from people who are just getting ready to launch their websites or have done so recently. Most of these fall into the category of a little bit of knowledge is a dangerous thing... These folks have got it into their heads that keyword research and search engine optimization are something you do after your site is up. The prevailing view is that I can then do something (they know not quite what) to their site to make it rank in Google. Yikes! This is more ass end backwards nonsense that's been perpetrated on the unsuspecting and ignorant online businessperson by the so called "SEO experts". Yes, if you have a website up it can be improved by keyword research and adding keywords to your copy and tags, but this is the worst way to go about it. The best way is to do your keyword research first and build your site around those keywords. So rather than adding stuff on to your site which almost always looks like it was added on, you build a site from the foundation up. The advantages are that you build into your site a consistency and cohesiveness that's hard to create after the fact, and this has a huge impact on how Google views your site in organic search and it impacts the kind of quality score they give your ppc.

When a little bit of knowledge is definitely dangerous is a post from: New Niche Finder

I hate it when people say keyword research doesn’t matter

New Niche Finder — Wed, 15 Jul 2009 16:59:14 +0000

I got another one of those horrible emails today...deriding keywords and keyword research because it's just about SEO. I hate these emails especially when they come from people who should know better. All it does is spread a whole lot of misinformation that leaves new online business owners confused and overwhelmed as they try to sort it all out. It's not right. So let me see if I can shed some light on the issue without adding to the confusion. First, keyword research is not just about SEO. Second, SEO does matter if you want traffic to your website. - Keyword research is first and foremost the best way of identifying a niche market online (and it could be argued offline as well). It's a way of doing market research that tells you what people are looking for and how much competition you have to deal with in that niche market. Once you have identified a niche market, keywords can be used on your website to improve your organic Google results and they are essential for pay-per-click advertising (AdWords). But first and foremost, keyword research is about finding a profitable niche market. What used to cost large companies thousands of dollars can down be done by solo entrepreneurs and freelancers for a few hundred dollars. - SEO doesn't matter if you have no interest in getting traffic to your website through the online searches of your customers. If you have other ways of driving large amounts of traffic to your site then go for it...though IMHO none of them leverage your time as effectively. It's a choice, but why on earth would you ignore 2 major sources of traffic....organic search results and pay-per-click search results...when they could make the difference between online success and failure. It just doesn't make any sense to me to ignore something so important. Furthermore, the basics of SEO are easy, and the basics can take you a very long way. You don't need to hire an "SEO expert" who's spouting a whole lot of hocus pocus, and is as likely to get you banned in Google as ranking well. The basics mean using a little bit of knowledge, some great Wordpress plugins, and a good list of keywords. Honestly that's all you need to get on to page 1 in Google. I know because I've done it repeatedly.

I hate it when people say keyword research doesn’t matter is a post from: New Niche Finder

Have you found your sweet spot yet?

New Niche Finder — Fri, 19 Jun 2009 17:26:53 +0000

Sweet spot? What's that? It's that spot where your passion for what you offer and the needs of the people you serve intersect. SWEET SPOT = YOUR CLIENT'S NEED + YOUR PRODUCT OR SERVICE It's really that simple, so why does it go so terribly wrong for so many people when they take their businesses online? The experience of strangers passing in the night is far too common. It's so frustrating and discouraging when all you want to do is help people, but you're never able to make a connection with the people who need you most. The most common reason businesses fail online is because they fail to do any market research, and online market research is the only way to identify a profitable niche (the sweet spot). I've made this mistake more times than I care to count, and I see other people doing exactly the same thing. Don't be that person. In order to succeed online, it is absolutely essential for you to identify what your clients want and what they're actually searching for, and then go meet them where they are...in the Google search results (organic search and pay-per-click) Even with a good list of keywords, you may still end up missing your potential customers if there is too much competition for those phrases. Think of it like a crowded room... In a room packed with people, you may see the person you want to meet, but you may not be able to get across the room to actually meet them. On the other hand there's no one to meet in an empty room. You don't want to be there either. The best place to be is the room that's filled with the people you want to meet, but has enough room for you to move around and actually mingle. And when you do meet them, you have a choice...talk about yourself or find out about them. Whether you're at a party or marketing online, reaching out to find out about someone is always going to make a much stronger connection than talking about yourself. Internet marketing research combines keyword research and competition research so you know before you ever head out the door (or put up your website)...where to go, who to meet and a little bit about them before you do. Beats the hell out of cold calling don't you think? So in order to find the sweet spot for your business, you want to know... 1. What your potential clients are searching for...the actual keywords they're using. 2. How much competition there is for those keywords...too much and it takes too long to compete...too little and it's probably not worth your time. This information will tell you what products and services to offer, how to talk about your products and services, and how to get your site to communicate clearly with Google (Yahoo & MSN too). Knowing everything you can about your keywords and your competition solves the majority of problems facing new online businesses...and many established ones.
"But, but...I just want to do the work. I don't want to be some techno geek. I don't have time to learn all that. Besides my eyes glaze over every time I try." I get it, and lucky for you, I'm a closet geek and have been for a very long time. I probably first heard about internet marketing somewhere around 2001. I don't remember exactly but it was around that time. Since then I have learned all of that impossibly geeky stuff like how to design websites & blogs, send broadcasts, use shopping carts and all the rest. I must say some of my early efforts were pretty bad and I've been down more than a few dead ends, but I am persistent and I love figuring this stuff out (and I have). Go figure. Let me tell you websites, shopping carts and autoresponders are minor compared to the big stuff I've learned...keyword research, online market research and SEO (more on that in a moment). Finding keywords has always been relatively easy. Finding the right ones and knowing what to do with them, not so much. Learning how to evaluate keywords so you find the right ones for your niche market and then knowing exactly what to do with them is the most important part of all, and the most challenging. Then there are the blogging platforms. I am proficient in Typepad and Wordpress (the #1 choice) and I know how to optimize them. SEO or search engine optimization just means learning to speak Google's language so your website and Google can communicate. For all the reputed complexity (not to mention misinformation), the basics are pretty simple and extremely powerful once you know what to do. So as of June 2009, I am out of the closet in all my geeky glory providing web business services and online business consulting/coaching for reluctant and technically challenged entrepreneurs who really just want to focus on providing great service to their clients and customers. To celebrate I am rolling out New Niche Finder which is a service that will do the online market research (keyword and competition research) for you, and show you exactly what you need to do with the information once you have it (not very useful otherwise is it?). I'm setting aside 15 hours a week for this project, and right now it's wide open so you can get a list of high traffic/low competition keywords in less than a week. You'll even get a personalized consultation at the beginning so I'm clear on exactly what you need, and a personalized consult at the end to make sure you understand what the research means and what you're going to do with it. Interested? Then let's set up a time to talk. The first 30 minutes are on me with no obligation to continue. If you choose to hire me, a basic keyword/competition report which includes your customized strategy suggestions, is a flat fee of $195...at least for now. It's way too cheap but I want you to get this information and I don't want the price to stop you from getting it. So for now, that's the price. Sign Up for a FREE New Niche Finder Consultation

Have you found your sweet spot yet? is a post from: New Niche Finder