Now this is one I just didn’t get for the longest time. I kept hearing people talk about anchor text but I just didn’t get it. Maybe that’s you too.

It really is a simple thing so here goes…

Here’s another term that baffles new internet marketers…backlinks.

Backlinks = Links To Your Site

Why is this important? Because this is one of the key factors Google uses to rank your site both in terms of Page Rank and in the SERPs. Google figures if other sites are linking to you, you must be important enough to rank well.

Page Rank = a grade Google gives your site

Page rank is a number between 0 – 10 which represents Google’s assessment of your reputation and authority.

One of the key factors is the number of the links coming back to your site from other sites AND quality (PR) of the site doing the linking.