New Niche Finder » Niche Finder

Niche Finder Tips

New Niche Finder — Sat, 14 Apr 2012 15:22:05 +0000

Niche Finder Tips Niche finder research is critical for you your online business success. It is often the difference between making your first dollar online and being one of the thousands who start up their internet marketing business only to become frustrated and give up. People spend thousands of dollars to find their ‘perfect niche’ [...]

Niche Finder Tips

is a post from: New Niche Finder

No, New Niche Finder is Not on Vacation

New Niche Finder — Fri, 02 Jul 2010 22:30:02 +0000

I haven’t been on vacation unless you consider mowing the lawn and weeding the garden a vacation. At least it’s not painting the house like last year. Maybe getting up early to walk the dog on the beach, qualifies??? But I’m still back here on the computer by 9am, and we have to get up [...]

No, New Niche Finder is Not on Vacation is a post from: New Niche Finder

New Niche Finder Picks of the Week – June 22, 2010

New Niche Finder — Tue, 22 Jun 2010 13:01:47 +0000

Overcoming Client Fears of Working with You – And there’s fear on the client side of the equation too. Are you ready to address it? Courage, and the Self Employed – I guess I qualify…how about you? What is a Podcast, exactly? The answer… – Lynn is doing a whole series on Podcasting…a chance to [...]

New Niche Finder Picks of the Week – June 22, 2010 is a post from: New Niche Finder

New Niche Finder Picks of the Week – June 15, 2010

New Niche Finder — Tue, 15 Jun 2010 14:51:27 +0000

Welcome to this new feature at NewNicheFinder.com! Every week I will be sharing some of the best articles from other experts in the field. Be sure to let me know what you think. SEO Mindset Reminder #7 - Do you believe in what you’re doing? If not that could be why it’s hard to take [...]

New Niche Finder Picks of the Week – June 15, 2010 is a post from: New Niche Finder

New Niche Finder – 8 Places to Brainstorm Niche Ideas

New Niche Finder — Mon, 26 Apr 2010 18:35:33 +0000

Once you get into the habit of looking for niche ideas, coming up with them really isn’t that hard. They’re everywhere, and you’ll start coming up with them in the course of your daily life. However, when you’re just starting out, you may need to prime the pump a bit. So here is a list [...]

New Niche Finder – 8 Places to Brainstorm Niche Ideas is a post from: New Niche Finder

How to Choose a Niche

New Niche Finder — Wed, 14 Apr 2010 01:51:05 +0000

Lynn's article is a wonderful introduction talking about doing what you love, doing what you know and doing what you'd like to do.

How to Choose a Niche is a post from: New Niche Finder

Evaluating Keyword Competition Numbers

New Niche Finder — Mon, 05 Apr 2010 13:00:22 +0000

Basically what I'm looking for here is the lowest amount of competition with the highest possible traffic. The targets I initially filter for are 100 SEOT (the # of visitors if you're in position #1) and no more than 100,000 competing sites (SEOC).

Evaluating Keyword Competition Numbers is a post from: New Niche Finder

So why niche at all?

New Niche Finder — Mon, 15 Mar 2010 13:30:32 +0000

You may be wondering why you'd want to focus on a niche market at all when the broader market has more demand. Good Question! Here are 3 reasons to niche it down...

So why niche at all? is a post from: New Niche Finder

Is it a market or a niche?

New Niche Finder — Thu, 11 Mar 2010 15:30:51 +0000

Before we go into how to distinguish a good market from a bad market and a good niche from a bad niche, it’s probably a good idea to look at what markets and niches really are, what they have in common and what makes them different. Here’s what markets and niches have in common…they are [...]

Is it a market or a niche? is a post from: New Niche Finder

Changing the Odds – 95% Failure to 95% Success!

New Niche Finder — Mon, 01 Mar 2010 22:01:26 +0000

Up to 95% of internet businesses fail. The single most important thing you can do in the life of your business to a 95% failure rate into a 95% success rate...

Changing the Odds – 95% Failure to 95% Success! is a post from: New Niche Finder

So why is New NIche Finder so focused on the data?

New Niche Finder — Fri, 19 Feb 2010 03:00:13 +0000

Okay, so why, if I’m so interesting in seeing you weave the 4 pillars of business together, is New Niche Finder so focused on data? Excellent question! The answer is this…it’s the missing piece for the majority of businesses I work with. My natural tribe has always been the heart centered, quality crowd. It’s who [...]

So why is New NIche Finder so focused on the data? is a post from: New Niche Finder

Are you building your business on a pogo stick?

New Niche Finder — Wed, 17 Feb 2010 01:22:25 +0000

Pogo sticks were loads of fun when we were kids, but they took a lot of energy and effort, not to mention constant motion, just to stay upright. If you stopped even for a second, you’d topple over, right? I see too many businesses doing the same thing. They focus on just one aspect of [...]

Are you building your business on a pogo stick? is a post from: New Niche Finder

A Potent Example of Why Niche Research Matters

New Niche Finder — Sat, 06 Feb 2010 06:42:48 +0000

It breaks my heart when I see people chasing after bad markets. Whether it’s because there is no market as in no one’s looking for what you’ve got or it’s a bad market because there’s too much competition (a little is good but too much makes it really tough), trying to build a business in [...]

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Market Samurai Questions & Comments

New Niche Finder — Fri, 29 Jan 2010 21:15:26 +0000

Welcome! If you’ve watched the training videos at Market Samurai, I’d love to hear what you think. I’ll do my best to answer your questions. P.S. No secret here…I think Market Samurai is the best niche software on the market. You can watch me wax poetic about niche research and Market Samurai just follow the [...]

Market Samurai Questions & Comments is a post from: New Niche Finder

Niche Research Nuggets

New Niche Finder — Mon, 25 Jan 2010 23:59:08 +0000

In December I did an intro call for the folks in the Business Oasis*. I’ve edited that recording down to 31 minutes of nuggets to help you get started with your own niche research. If you get nothing else from this audio, I hope you get the #1 reason so many businesses struggle and fail. [...]

Niche Research Nuggets is a post from: New Niche Finder

The problem with personalized search results

New Niche Finder — Mon, 18 Jan 2010 17:47:44 +0000

Just wanted to give you a heads up on this if you haven’t already heard. Google is now personalizing all search results whether you’re logged in or not. That’s great for your own personal results (presumably more targeted results) but not so great if your business is online and you want to check your ranking [...]

The problem with personalized search results is a post from: New Niche Finder

NewNicheFinder.com – the case for research & testing

New Niche Finder — Sat, 16 Jan 2010 16:00:08 +0000

This may be stating the obvious but last week’s post (New Niche Finder in 2010) is really an attempt to model for you how research and testing makes a difference. I started NewNicheFinder.com in June of 2009 thinking I was going to be offering one kind of service when in fact the market turned out [...]

NewNicheFinder.com – the case for research & testing is a post from: New Niche Finder

New Niche Finder in 2010

New Niche Finder — Fri, 08 Jan 2010 18:59:01 +0000

Happy New Year! As we finish this first week back, I'd like to bring you up to speed with where NewNicheFinder.com is and what's coming up for the beginning of 2010. Over the past couple of months I got really busy doing keyword research reports for folks from Mark Silver's Business Oasis*, and it has changed everything I thought I was doing. Yup, that's what testing will do for you. So you'll be seeing some changes around here over the next few weeks and months. Changes I hope will serve you better when it comes to defining profitable niche markets for your business and will help you develop those niche ideas into profitable streams of income. Here's what I learned from doing so many of those reports back to back. 1. The information isn't enough without in depth education about how to use it. 2. That means I can't possible deliver what's needed for what I was charging. Good thing to know but it created another dilemma...how to provide what's needed in a cost effective manner. 3. Jumping into in-depth keyword reports is premature when businesses are exploring niche markets. In other words there was a step missing which I intend to fill. 4. Providing niche research is more than just doing the research. I found the back and forth conversation going on with my clients that was very helpful. It was more than helpful. I think all of them would say it was essential. Rather than getting a list of keywords they didn't really know how to use, they got results that helped them define their markets, stop struggling with bad markets, and move forward with great markets. By the time they had the information in hand, they also had a good idea of how to use it. 5. Though I hate delivering bad news, realistic information about the prospects for their business niche ideas was invaluable. Having experienced that myself with How to Survive Your Grief, it shouldn't have been surprising, but several people I worked with expressed relief in knowing what they could expect and what they would need to do in order to succeed even when the news wasn't particularly hopeful. With information in hand they could make good strategic decisions about how to proceed. Knowledge is power and there are few places where it is more valuable than when you're starting or expanding a business. This is where most businesses fail...right back here at the beginning...and it's usually because they don't know their market. The bottom line...doing the research and delivering the report falls way short of what most businesses need. In some cases doing it like that may do more harm than good...a little bit of info can be worse than no info. The changes that are coming will provide various levels of service from quick niche reviews to in depth research to strategic planning and partnership. Stay tuned for the specifics as I roll this all out. I hope I'll be able to help you build the thriving and meaning filled business you deserve in 2010.

New Niche Finder in 2010 is a post from: New Niche Finder

Google, Google, Google…that’s all New Niche Finder talks about

New Niche Finder — Fri, 20 Nov 2009 16:18:12 +0000

Aren't there other search engines besides Google? Yes, indeed. There are many other search engines. The top 3 are Google, Yahoo and Bing. So why does Google matter so much? And why does New Niche Finder focus so much on Google results? Seventy percent (70%) of all searches are done in Google. That's why. If you can make things work for you in Google, you'll undoubtedly do just fine with the rest. You will get traffic from the others and may even rank higher, but the number of searches in Google trumps everything.

Google, Google, Google…that’s all New Niche Finder talks about is a post from: New Niche Finder

New Niche Finder on Stats & Tracking

New Niche Finder — Fri, 09 Oct 2009 17:02:35 +0000

Since this site is all about finding a niche for your online business, part of the research that needs to be done is figuring out whether you can get traffic to your site and whether your visitors will buy something. That means testing the research. In this phase you need to be watching the numbers carefully to see if you’re on track. Lots of clues are available long before you make your first sale or get your first subscriber so you really need to be on top of this during the early development of your site. Later these numbers will keep you focused on exactly what you need to be doing to grow your business. Which stats you track will depend on where you are in your business development…trying to generate traffic, building a list or making sales etc.

New Niche Finder on Stats & Tracking is a post from: New Niche Finder

Which do you do first?

New Niche Finder — Wed, 30 Sep 2009 17:00:03 +0000

When you turn on your computer in the morning, which do you do first? 1. Check your email 2. Check Twitter 3. Check Facebook 4. Check your stats 5. Create content 6. Something else Care to share?

Which do you do first? is a post from: New Niche Finder

Are you just throwing mud against a wall?

New Niche Finder — Mon, 28 Sep 2009 17:19:38 +0000

Recently I heard a small business coach, suggest to folks that you just keep trying things until you find something that sticks. I don't really think it was meant like it came out, but I had to cringe...

Are you just throwing mud against a wall? is a post from: New Niche Finder

New Niche Finder for Coaches in the IAC Voice

New Niche Finder — Mon, 14 Sep 2009 17:37:35 +0000

Coaches...are you researching your markets? Here are 3 reasons you might want to start thinking about it...

New Niche Finder for Coaches in the IAC Voice is a post from: New Niche Finder

Niche Finder Challenge – the hard way or the easy way?

New Niche Finder — Fri, 11 Sep 2009 17:00:49 +0000

How do you go about developing an new product or service? When I said this to a friend last fall, she thought I was crazy..."You need to identify what your market wants before you create your product." She thought I had it backwards. Do you?

Niche Finder Challenge – the hard way or the easy way? is a post from: New Niche Finder

Welcome to New Niche Finder

New Niche Finder — Wed, 19 Aug 2009 04:19:41 +0000

New Niche Finder is all about finding profitable niche markets...before you invest a lot of time, money and energy developing a new product. I know it can often feel like throwing mud up against a wall to see what sticks...and the problem is it often doesn't stick. There's nothing worse than watching your great idea take a slide like that. I liked muddy puddles when I was 5...now not so much.

Welcome to New Niche Finder is a post from: New Niche Finder

I’m not the only one…

New Niche Finder — Wed, 19 Aug 2009 03:28:27 +0000

I would agree for beginners Market Samurai is a bit much. I have several criteria about when to recommend it vs outsourcing the work...

I’m not the only one… is a post from: New Niche Finder

More than a Niche Finder, It’s Build a Business in a Box

New Niche Finder — Sat, 15 Aug 2009 16:55:22 +0000

The best part is that the tool I use to make New Niche Finder's online market research and keyword research so effective has added some new modules that has turned it into something akin to building a business in a box.

More than a Niche Finder, It’s Build a Business in a Box is a post from: New Niche Finder

Don’t Wait! The 30 Day Challenge begins tonight…

New Niche Finder — Thu, 30 Jul 2009 17:49:09 +0000

The 30 Day Challenge is where I began to learn the nuts and bolts of internet marketing, SEO, Wordpress...and where I was introduced to to the amazing research tool, Market Samurai. The Immediate Edge is where I stay up to date on the newest tools, techniques and strategies for online success.

Don’t Wait! The 30 Day Challenge begins tonight… is a post from: New Niche Finder

A confession – how I know what I say I know

New Niche Finder — Mon, 20 Jul 2009 17:26:48 +0000

When I began really learning about online business and internet marketing, I knew a lot about building an offline business and about retailing, but nothing about websites, keywords, SEO and PPC. I went looking for teachers and found what you're probably finding...lots of people willing to take your money and teach you nothing useful. It's actually gotten worse since 2001...now they're all teaching the same rehashed information that worked back in 2001 (only a slight exaggeration) but may or may not be working now in 2009. There is a tremendous amount of fraud out there, and I stayed in a safe community of coaches for a very long time because it was scary out there. I also realized that do build the kind of business I wanted, I really did need to learn more from the internet marketing experts. I went down some dead ends, and I was and continue to be very, very skeptical. You should be skeptical too. No matter what I teach you, I want you to test it out and make it your own. Don't just take my word for it. When I discovered good teachers, I didn't take what they said as gospel. I took what they taught and experimented with it and tested it in unrelated markets...birdhouses, auto products, fondue pots, house and garden products etc. Some worked, some didn't but through it all I was learning how to select keywords, set up a website quickly and easily (forget major design initiatives), and get ranked in Google. It's taken over 2 years to really feel confident in what I'm teaching you, and that confidence comes directly from testing everything I've learned, and proving to myself that I could get on page 1 in Google. My promise to you is to share only what I have tested myself, and to be clear when I'm sharing something I haven't yet tested.

A confession – how I know what I say I know is a post from: New Niche Finder

Niche Finder Definitions

New Niche Finder — Sun, 12 Jul 2009 16:23:32 +0000

For non-business people going online the terms and acronyms can be daunting. So often you've got geeks who are immersed in this stuff defining terms with more geekish geekese (not sure which describes the language of geek better) To hopefully save you from the same frustration, I am starting a series of posts that define terms used in internet marketing. Many of these stumped me for the longest time. Either I couldn't find a clear definition or I just wasn't grokking it...probably a bit of both. So let me know what's stumping you and I'll do my best to define it.

Niche Finder Definitions is a post from: New Niche Finder

Have you found your sweet spot yet?

New Niche Finder — Fri, 19 Jun 2009 17:26:53 +0000

Sweet spot? What's that? It's that spot where your passion for what you offer and the needs of the people you serve intersect. SWEET SPOT = YOUR CLIENT'S NEED + YOUR PRODUCT OR SERVICE It's really that simple, so why does it go so terribly wrong for so many people when they take their businesses online? The experience of strangers passing in the night is far too common. It's so frustrating and discouraging when all you want to do is help people, but you're never able to make a connection with the people who need you most. The most common reason businesses fail online is because they fail to do any market research, and online market research is the only way to identify a profitable niche (the sweet spot). I've made this mistake more times than I care to count, and I see other people doing exactly the same thing. Don't be that person. In order to succeed online, it is absolutely essential for you to identify what your clients want and what they're actually searching for, and then go meet them where they are...in the Google search results (organic search and pay-per-click) Even with a good list of keywords, you may still end up missing your potential customers if there is too much competition for those phrases. Think of it like a crowded room... In a room packed with people, you may see the person you want to meet, but you may not be able to get across the room to actually meet them. On the other hand there's no one to meet in an empty room. You don't want to be there either. The best place to be is the room that's filled with the people you want to meet, but has enough room for you to move around and actually mingle. And when you do meet them, you have a choice...talk about yourself or find out about them. Whether you're at a party or marketing online, reaching out to find out about someone is always going to make a much stronger connection than talking about yourself. Internet marketing research combines keyword research and competition research so you know before you ever head out the door (or put up your website)...where to go, who to meet and a little bit about them before you do. Beats the hell out of cold calling don't you think? So in order to find the sweet spot for your business, you want to know... 1. What your potential clients are searching for...the actual keywords they're using. 2. How much competition there is for those keywords...too much and it takes too long to compete...too little and it's probably not worth your time. This information will tell you what products and services to offer, how to talk about your products and services, and how to get your site to communicate clearly with Google (Yahoo & MSN too). Knowing everything you can about your keywords and your competition solves the majority of problems facing new online businesses...and many established ones.
"But, but...I just want to do the work. I don't want to be some techno geek. I don't have time to learn all that. Besides my eyes glaze over every time I try." I get it, and lucky for you, I'm a closet geek and have been for a very long time. I probably first heard about internet marketing somewhere around 2001. I don't remember exactly but it was around that time. Since then I have learned all of that impossibly geeky stuff like how to design websites & blogs, send broadcasts, use shopping carts and all the rest. I must say some of my early efforts were pretty bad and I've been down more than a few dead ends, but I am persistent and I love figuring this stuff out (and I have). Go figure. Let me tell you websites, shopping carts and autoresponders are minor compared to the big stuff I've learned...keyword research, online market research and SEO (more on that in a moment). Finding keywords has always been relatively easy. Finding the right ones and knowing what to do with them, not so much. Learning how to evaluate keywords so you find the right ones for your niche market and then knowing exactly what to do with them is the most important part of all, and the most challenging. Then there are the blogging platforms. I am proficient in Typepad and Wordpress (the #1 choice) and I know how to optimize them. SEO or search engine optimization just means learning to speak Google's language so your website and Google can communicate. For all the reputed complexity (not to mention misinformation), the basics are pretty simple and extremely powerful once you know what to do. So as of June 2009, I am out of the closet in all my geeky glory providing web business services and online business consulting/coaching for reluctant and technically challenged entrepreneurs who really just want to focus on providing great service to their clients and customers. To celebrate I am rolling out New Niche Finder which is a service that will do the online market research (keyword and competition research) for you, and show you exactly what you need to do with the information once you have it (not very useful otherwise is it?). I'm setting aside 15 hours a week for this project, and right now it's wide open so you can get a list of high traffic/low competition keywords in less than a week. You'll even get a personalized consultation at the beginning so I'm clear on exactly what you need, and a personalized consult at the end to make sure you understand what the research means and what you're going to do with it. Interested? Then let's set up a time to talk. The first 30 minutes are on me with no obligation to continue. If you choose to hire me, a basic keyword/competition report which includes your customized strategy suggestions, is a flat fee of $195...at least for now. It's way too cheap but I want you to get this information and I don't want the price to stop you from getting it. So for now, that's the price. Sign Up for a FREE New Niche Finder Consultation

Have you found your sweet spot yet? is a post from: New Niche Finder

New Niche Finder Coming Soon!

New Niche Finder — Tue, 02 Jun 2009 21:28:49 +0000

The mission of 'New Niche Finder' is to help you stay profitable while still doing the work you love.

New Niche Finder Coming Soon! is a post from: New Niche Finder