I’d be willing to bet that some of you looked at those numbers at the top end of the organic food search and thought what a great market. A few years ago I would have too, but going down that road is the path to frustration and failure.

Why? You still don’t have enough data. At this point in the keyword research you can’t honestly say whether a market is good or not.

The number of searches just tells you how many people are looking, and the SEOT tells you the number of visitors you can expect to get from being in position #1 (roughly 42% of searches), but that assumes you can get to position #1.

I just want to show you the range so you can see how important it is to do this kind of keyword research. Though you may be able to guess some of the results especially at the high end, I’d be willing to bet you’ll be surprised along the way.

Whether you’re an online or offline business, one of the fastest ways of identifying demand and thus markets and niche markets is through keyword research. What used to cost thousands of dollars and put it out of reach for most small businesses, is now available online.