Niche Finder Tip – Don’t get too attached
I see online businesses make this mistake all the time. It doesn’t seem to matter whether it’s a new business or an established but struggling business. I see businesses with great potential flounder because they get too attached to their idea of a niche market or product before they’ve done any research or testing to see if it’s really a good idea.
This seems to be especially true with folks who are looking for meaning as well as money from their business endeavors. They get all wrapped up in their inspired idea and then end up wondering why they can’t get any traction in the marketplace.
The tenacity with which these folks hang on to their ideas is really quite alarming. This is probably the fastest way for a business to fail, and they’re great big belly flop failures.
Now I’m not saying that you shouldn’t follow your inspiration and passion. You should absolutely, but you also need to understand that just because it gets your juices going does not mean there’s a market out there. Without a market you don’t have a business no matter how hard you work at marketing it.
To invest so much into something that is clearly not going to fly is heart breaking, and it just doesn’t have to be that way.
First of all, the idea you have is not the only idea you’re ever going to have. Hold it lightly and stay open to other possibilities as you think about building a business. Remember that you are a multidimensional human being with a whole array of talents and skills. You are not just one product or service.
Second, don’t ignore your inspired idea, TEST it. Again if you hold it loosely and test the market to see if it will fly, you will know that further investment is well worth the effort. If it doesn’t fly, then you know quickly and can move on to something else.
When you get too attached to your idea, you can easily miss lots of other ideas and opportunities that will still make a difference in people’s lives, be just as much fun to create, and make you a good living without all the struggle.
Does this resonate for you?