Niche Finder -What is a niche? (Part 1)
If I’m repeating myself, please forgive me, but this is so important…and most reluctant entrepreneurs skip right over it. Or they get bogged down in trying to figure it out only to end up getting well and truly stuck.
I know it took me forever to really understand what a niche or niche market is. Maybe you’re quicker than I was (I certainly hope so), but I just didn’t get it for the longest time. I knew it must be important (everyone said it was), but it just sounded like so much business gobble-de-goop.
Still sounding foreign?
Let’s try this…in non-marketing terms niches refer to either a recessed space (as in a wall that often houses a statue) or to the idea of finding one’s place. The underlying sense in both definitions is having found a place that feels like home, a place where you belong…or a sweet spot.
So what makes home feel like home?
Yes it’s the house and the yard and the plants and the books, but most of all it’s the people you share it with. It’s having friends and family nearby. It’s being surrounded by people who share your values and find meaning in similar kinds of activities.
Now think about how that relates to your business. In looking for your niche market, aren’t you looking for the people you enjoy being around, people who share your interests, and people who share your values? Aren’t you looking for people who have some of the same struggles you’ve had? People who have many of the same questions?
So when looking for a business niche, you’re looking for people with common interests, common values, and common problems.
That’s part 1 of a 3 part equation….
NICHE MARKET = PEOPLE WITH A COMMON INTEREST OR PROBLEM + PEOPLE YOU CAN EASILY LOCATE + PEOPLE WHO HAVE MONEY TO SPEND
So maybe you’d like to do some brainstorming around the characteristics and qualities of you ideal client, and especially think about the common problems your ideal clients may be facing.
Not all markets are created equal so make a long list of possibilities, and try not to get too attached to any of them. You’ll have plenty of time to hone this list as you go along.
Next up – How to find these folks?