Niche Finder -What is a niche? (Part 2)
NICHE MARKET = PEOPLE WITH A COMMON INTEREST OR PROBLEM + PEOPLE YOU CAN EASILY LOCATE + PEOPLE WHO HAVE MONEY TO SPEND
Okay, so you’re beginning to get a sense of the people you want as clients or customers, and you’ve got a glimmer of an idea about the problems they share, but how do you ever find them?
This can be a huge problem.
In a traditional offline environment, you’d be looking for people who congregate in one place. You’d find them in organized groups like associations, organizations, schools, and churches. In the online world you might also find them in Yahoo Groups and Google Groups which can often point you toward some profitable niches.
The problem I always found as a rather nontraditional therapist and coach was that my clients were independent thinkers who often weren’t joiners. Oops. That makes it a little tougher, doesn’t it? It might even mean it’s not a good niche…but wait…
Online we’re not dependent on finding groups of people who formally congregate though that’s still a good way of finding a niche. Online we’ve got a mountain of information available to help us identify our potential customers.
The primary piece of information is, you guessed it…KEYWORDS. All of those independent, individualistic, non-joiners, do search for stuff online. Yes, we all gather in Google whether we know it or not. And Google keeps track of what we are collectively searching for.
If you’re not screaming opportunity yet, you haven’t been paying attention. Keywords are the vehicle through which you can find your niche particularly when you’re targeting those people who don’t tend to congregate in large numbers in identifiable and accessible locations.
Next up – how can you find out if they have money to spend?