So why niche at all?
You may be wondering why you’d want to focus on a niche market at all when the broader market has more demand.
Here are 3 reasons to niche it down…
1. It’s easier for your prospective customers to recognize themselves in a niche. You want them to say, “Yes! This is for me.”
2. A clearly defined niche is the beginning of a conversation.
Customers rarely buy the first time they meet you any more than new acquaintances become you best friend immediately. So having a niche in which they recognize themselves helps get the conversation going. It’s the difference between asking someone a general open-ended question and a very specific one that invites them into a productive conversation.
3. You become more visible to the search engines and your prospective clients. As a result you get more traffic and more recognition from your real life human visitors (please or please don’t forget them)
Is this making sense? I hope so.
Up next…How Keywords Reflect Market Demand