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SEO is not a 4 letter word

Do you ever have days when you just despair about whether you’re actually getting through the clutter of misinformation spinning around out there? I’m having one of those days and I’m going to indulge in a bit of a rant. Forgive me.

Today a keyword research client writes to me and says…

So I guess I still don’t understand how/why you can/should contrive to use keywords that aren’t natural to use.


This on the heels of my sending her a list of keywords that I wanted filtered for relevancy…ie knock out the ones that aren’t natural because we don’t want to use them.

Have I ever suggested in any way, shape, or form that the point of all this was to contrive to use keywords that aren’t natural to use?


Aren’t natural?????

When have I ever said such a thing?

The spammers and scammers do, but unless your head is totally under a rock, you know full well that’s not what I’m suggesting, don’t you?

I guess you can tell I was just a tad offended by that comment.

The whole reason I’m trying to teach this is to show you how to do this ethically AND effectively. The two are not mutually exclusive but the minute some of you get the slightest whiff of SEO you’re off and running to where I’m not sure, but it’s got nothing to do with what I’m trying to teach.

Twisting yourself into a pretzel is very different from learning to communicate so somebody else can understand. It would seem I haven’t done a very good job of communicating when I get a statement like that from someone who actually hired me. For that I apologize and I will strive for greater clarity. At the same time, if you’ve arrived here with a bias against SEO, you might want turn that ground over so what I’m teaching lands in fertile soil where it can take root and thrive.

In the case of keyword research and SEO (it’s only got 3 letters not 4), what you’re trying to figure out is how to communicate clearly with Google so Google will send you the right kind of traffic.

You also want the real live people visiting your site to recognize they’ve landed in the right place immediately. That means the keywords you choose to tell Google about also have to be the natural keywords that people are actually searching for not what you want them to be searching for. How on earth could anyone think that is contriving?

It’s not. It’s learning to communicate effectively.

Rant over.

Other posts that might help clarify the issue…
Sorting for Relevancy
How Keywords Reflect Market Demand
So why is New NIche Finder so focused on the data?
I hate it when people say keyword research doesn’t matter


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