Are High Search Numbers Enough?
I’d be willing to bet that some of you looked at those numbers at the top end of the organic food search and thought what a great market. A few years ago I would have too, but going down that road is the path to frustration and failure.
Why? You still don’t have enough data. At this point in the keyword research you can’t honestly say whether a market is good or not.
The number of searches just tells you how many people are looking, and the SEOT tells you the number of visitors you can expect to get from being in position #1 (roughly 42% of searches), but that assumes you can get to position #1.
Can you get yourself into that coveted position? The only good answer to that question is a huge..I DON’T KNOW. You simply do not have enough information yet.
What do you think might help you decide? What kind of information would tell you whether you could actually rank in position #1, and why would that be important?
Just sit with it overnight. I promise I won’t leave you hanging for long.
I’m not doing this to be a tease and I have no ulterior marketing motives. What I want is to get you thinking about this. I can feed you lots of information, but it’s really pretty useless unless you understand it, can use it strategically in your own business, and actually put it into action. That means thinking about it.
Next up…The Answer
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