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Are you just throwing mud against a wall?

Recently I heard a small business coach, suggest to folks that you just keep trying things until you find something that sticks.

I don’t really think it was meant like it came out, but I had to cringe. Though I certainly admire persistence and testing, this sounds a little bit too much like throwing mud on a wall to see what sticks. You could be throwing mud for a long time, a very long time indeed.

The better way is to do your research and then test. You are much less likely to waste your resources and greatly improve your chances for success…and your chances for a big hit sooner rather than later.

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