How Keywords Reflect Market Demand
Whether you’re an online or offline business, one of the fastest ways of identifying demand and thus markets and niche markets is through keyword research. What used to cost thousands of dollars and put it out of reach for most small businesses, is now available online.
Keywords and keyword phrases can tell you exactly what people are searching for…no more guessing.
In the online world everything revolves around keywords. Every time you type something into a search engine, you are using a keyword.
Some keywords are used by lots of people and for others hardly anyone else is typing them in, and let me tell you, some are real surprises. That’s why taking the time to do the niche research is the only way to determine what kind of demand there really is.
Keyword research will tell you the number of searches being done for a particular keyword and it also tells you how much traffic you can expect for your website depending on where it lands in the search results). Pretty useful thing to know, don’t you think?
Once you have a list of relevant keywords with enough traffic (more specifics about that later), it’s time to move on to accessing the competition.
Up next…The Surprises in Keyword Research