Niche Finder Definition – SERPS
SERPS = Search Engine Results Pages
Internet marketing pros throw this term around a lot, but they never define it. In their circies there’s no need. Everyone knows it.
Every time you do a Google search, you end up with a page of results. That’s the SERP.
So for any given keyword, you want to be in page #1 (the top 10) in the Google SERPS.