Training in Keyword Research – One More Resource
Before we move on to looking at competition strength, I want to give you one more resource for learning about the how’s, why’s and wherefore’s of keyword research and niche selection.
That would be the 30 Day Challenge.
Ed Dale and crew offer this free month long training every August, and IMHO it is the best foundation you can get.
Take a look at the videos for the first 2 days of the 2009 Challenge. They cover the basics of keyword research and may clarify, deepen, or help you understand what I’ve been teaching over the past few weeks. It’s a lot of information and it often helps to come at something like this from different angles.
This is a must for anyone in any kind of a business. It’s all about identifying your market before you create a product. If you have any doubt about the wisdom in this, watch the videos.
Day #2 Finding the Phrase that Pays
More about what a market is and how to find it. Day #2 includes an intro to Market Samurai, explains theme keywords vs category keywords, and clarifies the distinction between phrase match and broad match.
There are also transcripts but I recommend watching the videos at least once. You’ll have to register but it’s well worth it, and it’s completely free.
Don’t bother with the mindset videos. They were terrible and set my therapist sensibilities totally on edge. The idea was excellent but the content was dreadful. Now that I’ve said don’t, I know you’ll all go watch them but don’t say I didn’t warn you.
While you’re there you might want to poke around a bit and download anything that looks interesting to you because these are all coming down at the end of May in preparation for the 2010 30 Day Challenge.
Preseason starts in June and is an introduction to the best cutting edge tools for internet marketing. Ed Dale was one of the first to talk about Twitter when hardly anyone had heard of Twitter, and we all know how that one is turning out, yes?
If you do nothing else, please watch the Magnificant Symphony. I promise it’s worth it.
Tags: Niche Research