You may be wondering why you’d want to focus on a niche market at all when the broader market has more demand. Good Question! Here are 3 reasons to niche it down…

Before we go into how to distinguish a good market from a bad market and a good niche from a bad niche, it’s probably a good idea to look at what markets and niches really are, what they have in common and what makes them different. Here’s what markets and niches have in common…they are [...]

I see online businesses make this mistake all the time. It doesn’t seem to matter whether it’s a new business or an established but struggling business. I see businesses with great potential flounder because they get too attached to their idea of a niche market or product before they’ve done any research or testing to [...]