If you’ve been frustrated by finding keywords for your Facebook Ads, there’s a neat little trick here that hadn’t occurred to me. Bet it hadn’t occurred to you either, or maybe I’m just slow.

When doing keyword research are you still confused by broad match, phrase match and exact match? This video is the clearest explanation I’ve ever seen…

Have you checked recently to see what Google thinks your site is about? If you never did any niche research or keyword research, you might be surprised.