I’d be willing to bet that some of you looked at those numbers at the top end of the organic food search and thought what a great market. A few years ago I would have too, but going down that road is the path to frustration and failure.
Why? You still don’t have enough data. At this point in the keyword research you can’t honestly say whether a market is good or not.
The number of searches just tells you how many people are looking, and the SEOT tells you the number of visitors you can expect to get from being in position #1 (roughly 42% of searches), but that assumes you can get to position #1.