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Your Questions About New Market Niches

Laura asks…

Can my ex-employer sue me for starting my own business?

I worked for a company and then over a year ago I left it to work for another employer. I realized that working for a new employer was not working out for me and recently I started my own company in a field similar to employer No. 1. I approached a different geographical market area than I used to cover with my employer No. 1, however, because it is a niche market, it is possible that I work with some of the customers the company as a whole might be in touch. In order to get customer contacts, I had to do my own prospecting once U started my company, so I do not feel like I did ethically anything wrong. My contract did not have ANYTHING close to a non-compete clause.
It said nothing about competing or non competing after leaving the company.
My ex employer no 1 have learned that I am running my own business and they are unhappy about it. Can they sue me?

New Niche Finder answers:

Of course they can sue. In the US, anyone can sue for about anything. The more important questions are (1) Will they sue, and (2) If so, will they win?

My guess to #1 is they likely won’t … It’s going to cost them money to bring a suit against you.

Lisa asks…

Buying & Downloading Films to stream to a TV?

My father has a new HDTV that has DLNA/Networking features. He’s looking to stream films and TV shows from his primary computer to his TV. The only service I know of in the UK that where you can purchase & Download Films/TV from is iTunes, but as far as I’m aware you can not stream your purchases to other devices (PS3, Xbox 360, TV etc.), you can only stream to Apple devices.

What alternatives to iTunes are available in the U.K. where you can buy, download and stream films/music/television to DLNA-enabled devices? It feels like Apple has a monopoly on this niche market.

The very last option is to buy the physical media, rip it, encode it and then stream it — but this is really only viable for the tech-savvy crowd and I can not do this for him every time. (Also, not really possible to do this with HD media!)

New Niche Finder answers:

For the best possible advice, I highly recommend you contact your local supplier or the Manufacturer…

William asks…

Please help me understand this quote….?

I need help with this quote taken from the book “The Problem of The Media” by Robert W. Mchesney. I don’t understand this quote at all.

The quote states:

“Today U.S. public service broadcasting is in crisis. Never lavishly funded or supported, the system struggles to survive in a fairly small niche of the media market. It’s most vociferous critics charge that public broadcasting is a dubious institution in principle and now has become a bureaucratically ossified relic of a bygone era made irrelevant by the plethora of new cable channels and Internet websites. These critics argue that the market, combined with new technologies, can do a superior job of serving the public interest- and with no public broadcasting subsidy to boot. Because public broadcasting retains and element of political support, especially from the influential upper middle class, it’s existence is accepted by most of its critics, but only if it remains marginal and poorly subsidized.”

New Niche Finder answers:

The US public broadcasting system is in trouble. It’s badly funded and doesn’t have much support, and it’s struggling to survive. Critics say that public broadcasting is principally wrong and is outdated by our thousands of new cable channels and websites. Critics say that the cable channels and websites can do a better job of getting people the information they want, but because some influential upper middle class people support public radio, critics accept its existence as long it stays small and badly funded.

Michael asks…

What did Ronald Reagan say about Puerto Rico?

Ronald Reagan on Puerto Rico:


On July 25, 1898, during the Spanish-American War, Puerto Rico was invaded by the United States

The People of Puerto Rico are US citizens since 1917

The citizens of Puerto Rico pay full Medicare payroll taxes but their benefits are capped at 30% of the national average.

The government of Puerto Rico lacks legal personality and therefore is unable to make commercial treaties and pacts with the rest of the world. The commerce which we can establish with other countries must be via the United States, its customs, and subject to the conditions of the international treaties that the United States have agreed to, of which Puerto Rico has had no participation or voice. Obviously, Puerto Rico cannot open a niche in the world markets, nor can it establish and implement plans of economic development oriented to foreign trade due to this limitation. In this era of free trade and economic liberalization, Puerto Rico is essentially, because of its continued colonial subordination, a captive market of the United States.

Puerto Rico does not have the authority to regulate affairs and policies related to the establishment of communication systems with the outside world. The United States government is the one who has this authority in its exclusive form.

All merchandise between ports within US territory must be transported in ships of the American merchant marine. Puerto Rico is obligated to fulfill this disposition while it cannot benefit from the lower costs of ships with foreign matriculation. In this way, the products that arrive and leave the island are made more expensive due to the excessive costs of transportation. It is estimated that in 1999, the costs added to merchandise, due to the transportation costs of the American merchant marine, was over $500 million.

All nations need to regulate migratory movements for social reasons, security reasons, and economic reasons. The absolute authority in the matters of emigration to Puerto Rico rests with the federal government. Puerto Rico must admit all persons that the United States authorizes to reside in its territory, including colonies. In such a situation, we lose control over any measure of economic protection that could be established for ourselves and new emigrants.

The fact that Puerto Rico must accept the dispositions of laws imposed by another country, without its consent, clearly demonstrates the colonial character of our relationship with the United States. In Puerto Rico, this is called “Estado Libre Asociado”(Free Associated State or Commonwealth). In international law, it is called “colony”.

Only 2 percent of the People of Puerto Rico support the independence for Puerto Rico.

No Congressionally-mandated plebiscite has ever been held in Puerto Rico.

It is clear that there is a democracy deficiency in the United States.

Thousands of Puerto Ricans have shed their blood defending the United States in the name of freedom and democracy in all wars since World War I. Yet, they are not allowed to vote for their Commander-in-Chief. The people of Puerto Rico do not have voting representation in the U.S. Congress, even though all federal laws apply to them. Therefore, Puerto Ricans have no say in the making of the federal laws that apply to them. Likewise, the U.S. Supreme Court has absolute jurisdiction over Puerto Rico and all its rulings apply to Puerto Rico. However, the people of Puerto Rico do not have representation in the U.S. Senate to vote on the confirmation of Supreme Court nominees. In all, the people of Puerto Rico are ultimately governed by an Executive whom they did not vote for, a Congress in which they are not represented in, and a Supreme Court whose justices they did not confirm.

The 4 million U.S. citizens of Puerto Rico are disenfranchised citizens and are treated as second-class U.S. citizens. Are we going to tolerate this un-American and discriminatory treatment towards a particular group of U.S. Citizens? Are you willing to keep contributing $22 billion per year to support this unjust territorial status? After 112 years of service and sacrifice, it is time to add an additional star to our American constellation.

Our sons and daughters have made their mark on the US honor roll. I invite you to find a state that has earned more Purple Hearts per capita in combat than our island. Our people are never afraid to defend the red, white, and blue.

Being a colony of the United States has changed the lives of five generations and granted them a shot at democracy and an abridged version of the American Dream. But after 112 years of playing in the minor leagues, don’t we deserve our shot at the big leagues?

New Niche Finder answers:

This has absolutely nothing to do with religion or spirituality.

Sure, Reagan was a racist idiot, but you don’t need to spam this section about it.

Charles asks…

The leanest manufacturer. Meaning?

What is the meaning of “the leanest manufacturer” as in the paragraph below?

“Prius has done far more for Toyota than create a small
niche phenomenon. The company has used what it learned from the ten-year journey to increase its speed to market on new models and improve production processes—an amazing feat for what’s widely considered the world’s leanest manufacturer.”
Is it “the most productive”?

New Niche Finder answers:

Lean manufacturing is the production of goods using less of everything compared to mass production: less human effort, less manufacturing space, less investment in tools, and less engineering time to develop a new product. Lean manufacturing is a generic process management philosophy.

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